For the beverage industry, New York City is now the front line. As the New York Times notes, a new coalition called New Yorkers for Beverage Choices is fighting Mayor Michael Bloomberg’s effort to ban the sale of supersized drinks. The push back is being organized by the soft drink industry’s major trade group, the […]
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Big Beverage and the Big Apple
Filed Under: Lobbying Organization Tagged With: American Beverage Association, Bloomberg, Coca-Cola, Fitness for Life Act, Healthy, Hunger-Free Kids Act, New York City, obesity, Pepsico, Protecting Foods and Beverages from Government Attack Act, school lunch program, soft drinks, U.S. Department of Agriculture